Blog For Cosmetic Professionals — Advertising Claims

Can You Support Claims For Effects Against Stretch Marks?

Posted by Colin Sanders on

Scars in general and stretch marks in particular are problems that don't have easy solutions.  People who suffer from these conditions are open to products that can promise to help them, but sadly there isn't a great deal that can be done about them.  So a television advert highlighting a skin oil that women say has improved their appearance is quite likely to have an impact. When Palmers ran an advert for their skin oil it had one impact that they probably would have preferred not to have.  Somebody complained to the ASA that the claim couldn't be substantiated.  I...

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